Combatting Loneliness with Connection Through Social Wellness
Loneliness has become an unexpected epidemic.
Despite being more virtually connected than ever, studies show that people are feeling increasingly isolated, which can have profound effects on both mental and physical health. According to a 2024 Gallup survey, 20% of U.S. adults experience loneliness "a lot of the day yesterday," marking the highest level in two years. For younger adults, the numbers are even more alarming: a report by the American Psychiatric Association found that 30% of Americans aged 18-34 feel lonely every day or several times a week. Among older adults, approximately 33% reported feeling lonely some of the time or often, consistent with rates from 2018.
Loneliness is more than just an emotional state—it’s a serious health risk. The U.S. Surgeon General, Dr. Vivek Murthy, has called it a public health epidemic, linking social disconnection to higher risks of cardiovascular disease, dementia, stroke, depression, and even premature death. In fact, research shows that chronic loneliness can be as harmful as smoking 15 cigarettes a day.
The Disappearance of Third Places & the Need for Social Wellness
In 1989, sociologist Ray Oldenburg introduced the concept of "third places"—social spaces outside of home (the first place) and work (the second place) where people gather for informal, meaningful interactions. Traditional third places like coffee shops, community centers, and libraries have historically played a crucial role in fostering connection and belonging. However, as work and digital distractions dominate our lives, these social hubs are disappearing. Today, many Americans struggle to find spaces where they can experience genuine connection beyond fleeting digital interactions.
As the loss of third places contributes to increased isolation, it’s essential to create intentional spaces for community and connection—what some call "third lives." These are the new social wellness spaces where people can come together, unwind, and build meaningful relationships. Löyly Sauna Lounge is at the forefront of this movement, offering a sanctuary where social wellness is prioritized through shared experiences like contrast therapy.
Key Benefits of Social Wellness & Third Spaces:
Reduced Loneliness & Isolation – Regular social interaction lowers feelings of loneliness, which is linked to depression, anxiety, and even physical health risks.
Increased Sense of Community & Belonging – Third spaces foster meaningful relationships and provide a sense of support and connection beyond digital interactions.
Improved Mental Health – Engaging in group wellness experiences triggers dopamine and oxytocin (the "feel-good" chemicals), helping to reduce stress and improve overall mood.
Encourages Healthy Lifestyle Habits – Social settings built around wellness encourage positive habits, accountability, and consistency in self-care practices.
Greater Emotional Resilience – Being part of a supportive community helps people better manage stress, anxiety, and life’s challenges.
Provides an Alternative to Digital Overload – In a world dominated by screens, third spaces offer an in-person, tech-free environment for genuine connection.
How Communal Contrast Therapy at Löyly Combats Loneliness
Contrast therapy—the practice of alternating between cold plunges and hot sauna sessions—has been widely recognized for its benefits, including improved circulation, reduced inflammation, and enhanced muscle recovery. But beyond these physical advantages, engaging in contrast therapy in a group setting also offers a powerful antidote to loneliness:
Shared Experience: When people go through an intense yet rejuvenating process like contrast therapy together, it creates a natural bond. The cycle of heat and cold fosters a sense of camaraderie, encouraging open conversations and shared moments of encouragement.
Mindful Connection: Unlike traditional social settings, such as bars or networking events, sauna sessions provide an environment free from distractions, allowing people to engage in more meaningful interactions.
Community Support: It is incredibly important to our founders, Dion and Cindy Ruzicka, that Löyly Sauna Lounge offers a welcoming space where individuals can meet like-minded people who prioritize their health and well-being. Whether you're a seasoned wellness enthusiast or new to the practice, the communal atmosphere helps break down social barriers.
Stress Reduction: The relaxation effects of contrast therapy naturally ease social anxiety, making it easier for people to open up and connect.
Join the Social Wellness Movement
At Löyly Sauna Lounge, we are redefining wellness by integrating the social aspect into self-care. Whether you're looking to recover from a tough workout, unwind after a stressful day, or simply connect with others in an intentional space, our contrast therapy experience offers the perfect opportunity to nurture both body and soul.
In a time when loneliness is on the rise and traditional third places are vanishing, prioritizing social wellness is more important than ever. Building a third life—one centered around meaningful, in-person connection—is not just a luxury; it’s a necessity for our overall health and happiness.
Are you ready to embrace the warmth of community and the rejuvenation of contrast therapy? Visit Löyly Sauna Lounge and experience the power of wellness, together.